World Ducati Week 2016

By: Colin MotorCycle Direct Posted: January 6th, 2016

Returning this year is the world famous Ducati Week. Recently confirmed, the event will be running from the 1st to the 3rd of July 2016, held at the Misano World Circuit in Italy. This event is a grand celebration of Ducati and the success of the brand over the years. This edition of the show is also a special occasion as it marks Ducati's 90th Anniversary, a great achievement.

The last show was held in 2014 and attracted a huge 65,000 people all which had travelled from five continents and roughly 56 countries. The weekend consists of 3 days of action packed Ducati events attended by people who have travelled from afar with their beloved bikes to display and admire the brand as a whole.

A brief history of Ducati; the company was started by three Italian brothers who founded Societa Scientifica Radio Brevetti Ducati in 1926. Since then it has built on its reputation for innovative bikes and has progressed to turn into a well-known desirable brand. Ducati has since been bought by Audi who managed to increase sales over a period of time resulting in Ducati reaching their 50,000 units sold milestone in November 2015 which is a fantastic achievement for the small starting company.

The weekend itself consists of three whole days filled with motor biking legends and young champions. One of the highlights of the weekend which attracted big crowds last year was the Diavel Drag Race which consists of 16 champions racing against each other in a gripping race. Alongside this on the Friday night a large parade of motorcycles is held, last year taking as long as 18 minutes to get every single bike all the way round the track as so many took part. It is a spectacular sight to see all these bikes together and no wonder it attracts such as huge crowd. Another event which was held last year which could possibly make an appearance at next year's show is the Scrambler Beach Party. With a beach theme and music, last year saw the reveal of the new Ducati scrambler model. On the Saturday there is the awaited racetrack 'rustida' taking place serving BBQ food to all of the guests along the edge of the racetrack. After this in the evening the sound and light show is due to take place with fireworks and music to top off the final evening of the weekend. Alongside this you can also catch stuntman shows, autograph sessions, track tests, riding courses and even the chance to road test new bikes.

The event truly is to celebrate all that is Ducati and the people who attend are genuine enthusiasts which is what makes the atmosphere of the weekend so special. Real employees attend and work at the event serving up food and answering questions that visitors may have, spreading their enthusiasm and passion for the Ducati brand. If you share an interest in the Ducati brand and fancy a weekend enjoying motorbikes in the sun, then this is an event to definitely mark on your calendar.