Motorcycle Insurance

Children have been drafted in to help enhance motorcyclist safety in Norfolk.

A new campaign has been launched in the county under the banner Caring About Rural Speeds (Cars), which encourages motorists to travel more slowly throughout communities, in turn potentially helping bikers to avoid motorcycle insurance claims.

Youngsters at Stalham Junior School have helped launched the campaign, which will include an educational programme in schools as well as posters and stickers applied to wheelie-bins, the Norwich Evening News reports.

The schools' headteacher told the publication that children can effectively convey road safety messages to adults around them.

"Recent campaigns on television have indicated that children can be a powerful force in terms of persuading people to do the right thing," he commented.

"We are hoping they will go home, talk with their parents and persuade their parents to drive more safely."

Norfolk also recently saw the introduction a new motorcycle road safety campaign from the Think! partnership, which introduced Hugger as the new face of the initiative.

According to government figures, bikers account for just one per cent of total road traffic, but 19 per cent of all Great Britain's road user deaths.

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