Motorbike Insurance

The motorbike manufacturer Harley-Davidson has opened its first dealership in China, selling a variety of the models in the brand as well as offering Chinese biker motorbike training.

It remains to be seen whether increasingly wealthy consumers in the world's fastest growing economy will prove to relish the chance to get in the saddle, but the company told the Reuters news agency it wanted to help ease riding restrictions in the country to open up the market further.

Highly polished Harley models sit under spotlights in the 1,800 square foot showroom on the edge of capital Beijing's Fourth Ring Road, while branded accessories such as leather caps, jackets, T-shirts and motor oil are also on display to tempt budding Chinese bikers into buying.

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David Foley, Harley's head in China, said the firm was aiming to build up its brand, although no details of future dealerships were available.

According to the Associated Press, Harley also plans to hold a number of one-off events such as organised group rides to drum up support.

Chinese bikers will join their western counterparts in the hunt for cheaper motor bike insurance. The country is notoriously densely populated, which could increase the risk of accidents. A good cheap motor bike insurance deal will cover riders for fire, theft, third party damage and accidents.

One of Harley's training courses could attract cheaper car insurance, evidence that a rider is as roadworthy as his bike.

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