Bike Insurance

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Written by Fran Newton, 04/05/10

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Yamaha fans in Staffordshire will now be able to look the part when riding their Super Tenere by investing in the brand's accessories.

The firm has announced that Tamworth Yamaha in the county has now become a Yamaha Lifestyle Centre, meaning bike insurance policyholders will be able to get their hands on the manufacturer's accessory range as well as its machines.

Those attending the store will find the products on display can be tried out before a purchase as part of the firm's 'seetouchtry' policy.

Yamaha commented that increasing demand for its accessories has prompted the firm to introduce the specific areas.

"Authorised Yamaha dealers have decided that they need to do more than just sell clothing from pictures in a catalogue and becoming a Lifestyle Centre allows them to give their customers what they want with a dedicated in-¬store area devoted solely to Yamaha Apparel," it said.

The addition of the centre means Yamaha now has 15 such facilities nationwide.

Bike insurance policyholders can currently go online and print a voucher from the firm's website for 15 per cent off accessories, such as the newly-released indoor dust covers launched to protect motorcycles when inside properties.

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