Bike Insurance

Breaking news provided by MotorCycle Direct - specialists in bike insurance.

Written by Richard Shaw, 20/05/10

Looking for a bike insurance quote?

Motorcyclists across Yorkshire are set to benefit from a campaign that is aiming to increase awareness of riders on two wheels.

A number of authorities have teamed up for the initiative, which will see riders bear tabards as they travel with phrases such as 'someone's son', 'someone's wife' and 'someone's brother' to personalise bikers to other road users.

Dave Glanville, West Yorkshire's motorcycle road safety officer, said the authorities hope the campaign will highlight that riders are "not just anonymous faceless riders on bikes, we're real people with family and friends and we all need to look out for each other on the roads".

The main goal of the road safety drive is to reduce casualties on the region's roads. Findings have shown that across the area, two-wheelers make up one per cent of traffic, but account for 21 per cent of casualties.

Ruth Gore, spokesperson for Safer Roads Humber, said that awareness needs to be raised among drivers to always check for motorcycles.

South Yorkshire Police will be hosting the National BikeSafe Motorcycle show on June 12th and 13th at Sheffield Arena, which could help raise awareness of biker safety issues.

Previous Bike Insurance News

Yamaha YZF-R1 buyers to receive free Akrapovic cans
Suzuki confirms Leon Haslam will attend next GSX-R track day
Yamaha unveils extensive kit for FZ8 and Fazer8 ABS

08/02/12 - Triumph takes award for Motorcycle Live exhibition. Triumph is celebrating after being named the best exhibitor at Britain's leading motorcycle show.

08/02/12 - Yamaha extends low-finance offers. Yamaha has extended the range of motorcycles covered by its Street Wise finance promotion.

01/02/12 - David Robb leaves BMW post. The man responsible for transforming the BMW Motorrad motorcycle brand has left the company after 18 years.

Past motorbike news