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Harley Davidson reports booming business worldwide
The continuing popularity of Harley Davidson has yet again been displayed, as the bike manufacturer showed great results across the board and across the globe this spring.
Harley Davidson's performance in the second quarter showed the degree of progress made in the space of just 12 months, with revenue up by 3.3 per cent on a year ago at $1.38 billion, while net income was up 2.5 per cent at $237.4 million.
Moreover, the manufacturer sold more than 125,000 bikes over the three months up to the end of June, a ten per cent increase on last year's performance, while sales worldwide rose by 8.6 per cent.
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Company president and CEO Jim Ziemer predicted: "Looking ahead to the remainder of 2006, the Company's wholesale shipment target for the calendar year remains between 348,000 and 352,000 Harley-Davidson motorcycles.
"Our motorcycle shipment plan for the third quarter is 97,000 motorcycles. This includes approximately 12,500 Harley-Davidson motorcycles that were produced in the second quarter to prepare for the new model introduction."
Regional figures show that year-on-year sales growth in the US for the second quarter stood at 8.6 per cent, but was far stronger elsewhere with international sales up by 17.3 per cent.
Breaking this down shows that sales increased by more than 15 per cent in both Europe and Japan and by more than 13 per cent in Canada, while growth in the rest of the world was particularly rapid, with sales going up by a third.
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