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MCI doesn't mind doing it for the kids
A resourced designed by the Motor Cycle Industry (MCI) to teach youngsters about road safety has been granted official recognition for the positive educational role it could play.
The MCI's LINKS pack is aimed at teachers and youth workers and comes as a CD-ROM with advice on how they can tie the issue of road safety to the curriculum's existing citizenship syllabus, as well as on assessing the knowledge of the children in their charge.
With 10,000 copies having already been distributed to institutions across the UK, this course pack has now been recognised with inclusion in this year's Department for Transport (DfT) Child Road Safety Strategy.
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MCI director of public affairs Craig Carey-Clinch commented: "The MCI is delighted to be recognised by the Department for Transport and to be included in their strategy as an example of good practice.
"The association prides itself on its educational activity and is continuing to work on initiatives, such as introducing a formal qualification into schools."
It is the intention of the DfT that, by 2010, it will have halved the number of children aged 15 and under who are killed or severely injured on Britain's roads each day.
The MCI also received a Prince Michael Road Safety Award towards the end of 2006 for its role in devising strategies on how to better protect riders, with its 19-point safety strategy offering advice to both the government and to manufacturers on this issue.
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