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The United Nations has sponsored a gathering of over 1,000 young people from across the globe to promote road safety.

Participants in the two-day World Youth Assembly event have issued a worldwide plea to governments, schools, universities, the media, bartenders and young people themselves to pay close attention to road safety - the biggest killer of young people across the world.

"I hope that through your campaign you can convince community leaders, the private sector, NGOs (non-governmental organisations) and civil society, celebrities and the media to take up the challenge and act as role models for the cause," said general assembly president Sheikha Haya Al Khalifa at a recent Geneva gathering.

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Ms Haya also said she hoped politicians and delegates alike would be able to build on the spotlight given to the issue by the campaign and "push for greater attention to be paid to road safety", within their own countries.

Over 1,000 young people around the world are killed in road accidents every day. In Europe alone, 32,000 young lives are lost each year on the roads. A further 2.5 million end up in hospital, while nine million people are admitted to emergency wards each year as a result of accidents on the road.

The EU has already announced targets of reducing the number of road deaths in Europe by 50 per cent on 2001 figures, with the aim of reducing fatalities to 25,000 by 2010.

The first United Nations Global Road Safety Week runs from April 23rd - 29th 2007.

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