About us

Motorbike wheel


MotorCycle Direct was founded in 1997, with the aim of providing bike and scooter insurance solutions. The company was formed out of a commitment to offer the best service at competitive prices to riders in the UK. We have built up an extensive knowledge of the UK's motorcycle industry together with a comprehensive understanding of bike insurance. By building relationships with the UK's major insurers we are able to find the best quotes whilst retaining our independence and expertise to offer customers the products they need.

Naturally, this type of industry knowledge and extensive coverage means we cater for most models on the market, and we are also able to offer a service that fits the individual biker. MotorCycle Direct was born out of an enthusiasm for bikes and our success rests on getting this across to our customers - whatever bike they ride.

MotorCycle Direct is a trading name of Europa Group, who look after the needs of over 426,806* customers and employ over 500* staff. This independence and financial strength gives our customers and business partners the security they need in an uncertain financial world.

Europa Group Ltd is authorised and regulated by the Financial Conduct Authority. Please view our Terms of Business here.

*All figures correct as at 1st December 2016.

What you say about us

  • "MotorCycle Direct dealt with my case in a most efficient, polite and professional manner. My appreciation and gratitude goes to the staff of your company that I have had the pleasure to have dealt with. People like them are why I not only stay as a loyal customer but recommend others to try your service."

    Michael Bell

  • "MCD came up top on the comparison website and I have to say, in terms of everything from the ease of putting the quote through, how quickly the policy documents have come out and importantly, the great price, MCD comfortably outstrips anybody I've ever insured with before (and I've been on bikes all my life).

    This is by far the easiest renewal and the best policy and price I've had as far as I can remember. It's been unbelievably good!"

    Mr B O'Keeffe

  • "I have insured with MotorCycle Direct before and had a good experience; I would definitely recommend MotorCycle Direct to friends and family."

    P Greenwood

  • "I'd like to thank MotorCycle Direct for the quick and good service provided."

    T.Hicks

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Europa Group Limited t/a MotorCycle Direct is authorised and regulated by the Financial Conduct Authority. Europa Group Limited's Financial Services Register number is 309794. Registered as a limited company in England and Wales No 3279177. Registered office: Europa House, Midland Way, Thornbury, Bristol, BS35 2JX.